5 Reasons Why SMS is a Marketing Dream

There is a 98% chance they will open your text

Drop Delivery
3 min readFeb 28, 2022

If you are a dispensary or a delivery service owner, or a social equity applicant, think about shooting your customer a text.

Here are 5 ways your business can benefit from using SMS.

Customers are going to look at your message within 90 seconds!

1. 👉 Consumers are more likely to shop with a business they can message directly

Your customers are comfortable with SMS. It’s no coincidence there is a 98% open rate. Shooting them a text is going to be a familiar way of communicating with them. Chances are they are going to look at the message within 90 seconds. If you are available through SMS, even better!

2. 👉 SMS reduces steps for online purchasing, making it easier and faster for customers to order

You can offer your shoppers easy support while they are shopping. If you are able to respond within minutes to a question, you can help speed along a successful sale. Get on our mailing list for more insights or keep reading.

3. 👉 SMS cuts back on cart abandonment

Did you know one out of four shoppers abandon their online carts before completing their purchase? This could be because they get distracted, or check out is too complicated, or they missed step. Send an SMS reminder with the abandoned item and a link to complete the transaction.

4. 👉 SMS increases convenience for everyone

Customers can reach you easily with questions and concerns. You can also reach them with updates on delivery and new promotions.

5. 👉 SMS is the digital channel to build a strong customer relationship

Take advantage of personalized features where you can highlight your brand’s personality. In addition, you can keep your customers up to date in just a few steps. Transparency builds trust and loyal customers.

The best part is, at Drop we have it all figured out for you.

We have developed an all-in-one platform to process sales, market to existing customers, handle inventory and staff, and last mile delivery logistics to track drivers and deliveries. Our integration with METRC helps you stay compliant with state regulations.

We also make you your own branded app so you stand out from the competition with a superior customer experience right in every customer’s hand.

Get on our list to learn more.

In 15 minutes, see how overnight you can turn on a proven, fail-proof operating system for your business. This same integrated platform helped deliver over $40M in goods and over 320K successful deliveries for Drop clients.

Schedule a 15 min consult with our Sales Director Quincy now, and find out how you can optimize your SMS services and more.

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Drop Delivery

The cannabis industry’s only all-in-one compliant delivery management platform with a white-label, premium e-commerce mobile app you can launch in 24 hours