5 Reasons Why SMS is a Marketing Dream
There is a 98% chance they will open your text
If you are a dispensary or a delivery service owner, or a social equity applicant, think about shooting your customer a text.
Here are 5 ways your business can benefit from using SMS.
1. 👉 Consumers are more likely to shop with a business they can message directly
Your customers are comfortable with SMS. It’s no coincidence there is a 98% open rate. Shooting them a text is going to be a familiar way of communicating with them. Chances are they are going to look at the message within 90 seconds. If you are available through SMS, even better!
2. 👉 SMS reduces steps for online purchasing, making it easier and faster for customers to order
You can offer your shoppers easy support while they are shopping. If you are able to respond within minutes to a question, you can help speed along a successful sale. Get on our mailing list for more insights or keep reading.
3. 👉 SMS cuts back on cart abandonment
Did you know one out of four shoppers abandon their online carts before completing their purchase? This could be because they get distracted, or check out is too complicated, or they missed step. Send an SMS reminder with the abandoned item and a link to complete the transaction.
4. 👉 SMS increases convenience for everyone
Customers can reach you easily with questions and concerns. You can also reach them with updates on delivery and new promotions.
5. 👉 SMS is the digital channel to build a strong customer relationship
Take advantage of personalized features where you can highlight your brand’s personality. In addition, you can keep your customers up to date in just a few steps. Transparency builds trust and loyal customers.
The best part is, at Drop we have it all figured out for you.
We have developed an all-in-one platform to process sales, market to existing customers, handle inventory and staff, and last mile delivery logistics to track drivers and deliveries. Our integration with METRC helps you stay compliant with state regulations.
We also make you your own branded app so you stand out from the competition with a superior customer experience right in every customer’s hand.